Think the speed of your website doesn’t matter? Think again. A 1-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (source: Aberdeen Group ) Amazon found this to be true, reporting increased revenue of 1% for every 100 milliseconds improvement to their site speed. (source: Amazon ) So did Walmart, who found a 2% increase in conversions for every 1 second of improvement. Image source That’s not all. A study by Akamai found that: 47% of people expect a web page to load in two seconds or less. 40% will abandon a web page if it takes more than three seconds to load. 52% of online shoppers say quick page loads are important for their loyalty to a site. But the average website load speed has increased 22% this year, according to a report by Radware . It now takes 7.72 seconds to load—a far cry from the two-second limit of your average user. Clearly, speeding up your website is critical—not jus...